Why Estate Agents Can’t Afford to Cut Back on Marketing in 2025

The Right Marketing is Your Super Power

The housing market isn’t easy right now. More stock, cautious buyers, and longer transaction times mean competition is fierce. For independents, this isn’t the moment to pull back on marketing; it’s the moment to lean in. When there’s less food on the table, you need to make sure you’re the one eating. Marketing has changed.

A Five-Year Transformation

You might be surprised to learn what has changed in the past few years.

1. Instant valuation tools are now the first step for many sellers.
2. PPC on Google and Meta delivers valuations faster than any leaflet ever did.
3. SEO has become the battleground for local authority—if you’re not on page one, you’re invisible.

Old-school print alone won’t cut it. The independents who embraced these changes are the ones winning instructions.

Why marketing matters now more than ever

In a buoyant market, houses sell themselves. In a tougher market, you have to sell your agency. Strong branding and consistent digital visibility keep you front of mind when vendors are deciding who to trust. Cut back, and you risk disappearing. Independents have an edge
Big corporations may have brand recognition, but independents can outsmart them with sharper, more targeted marketing. Community presence, combined with smart digital campaigns, is a winning mix. Marketing isn’t just a cost—it’s the pipeline that keeps your business moving.

What can Splendid Websites offer your estate agency when it comes to marketing?

Quite simply, we do it all, and our team each have their specialist subject. Estate agency marketing is not one size fits all. With us, it’s all about you and your business. The approach we take might be slightly different with each client, and that’s because we pride ourselves on our bespoke approach. Your business is high-end, and our marketing strategy works to attract the right audience.