Building a premium brand for a high-end South West London estate agent

Featherstone Leigh has been a highly respected firm within the property industry for almost 40 years. They offer a wide range of services, including residential sales, commercial property, land, new homes, financial services, and private client services.

Since its inception, the company has gone through a few identity iterations. Over time, the last brand became a bit stale and outdated.

Our client sought to elevate their profile and tasked Splendid with creating a premium property brand, associated marketing collateral and communications, and a dynamic estate agency website. This transformation enhanced their digital presence and allowed them better to showcase their extensive South West London property expertise.”

The site had to highlight their full range of services while appealing to diverse audiences. We established a professional tone for the copy, balancing authority and approachability, reflecting their expertise and modern take on property services.

The redesigned Featherstone Leigh website has revitalised their digital presence, elevating their brand in the competitive South West London property market and ensuring long-term relevance.

We integrated an advanced property search tool, offering users customised filtering options for an enhanced experience. Each service is represented by intuitive, informative pages and a comprehensive listings section packed with the latest features, allowing users to access all the critical details about properties of interest.

Each office location and department has a dedicated page with a ‘Meet the Team’ section. At the same time, strategic ‘Get in Touch’ CTAs are strategically placed throughout the site to boost lead generation and client engagement. A friendly ‘About Us’ page introduces the team and their story with thoughtful copy that expresses the brand’s core values and aligns it with its target audience.

The site also includes a ‘Careers’ page showcasing current job openings and a ‘News’ section for company updates and industry insights. Overall, the website is a valuable resource for clients and prospects, blending professionalism with a modern, approachable tone.”

“The new brand and website for Featherstone Leigh have met all the objectives set by our client. It’s a sleek, user-friendly platform that effectively communicates its wide range of services, market expertise, and a brand identity that is both professional and approachable. With seamless navigation, smart property search features, and a focus on lead generation, the site is perfectly positioned to stand out in South West London’s competitive property market. We collaborated closely with the client to ensure every detail matched their vision, creating a brand, associated marketing collateral, communications, and website they are thrilled with.”